Analytics Engineering · Data Science · ML · Experimentation

Akshay Gupta

Analytics Engineer & Data Scientist

Building end-to-end data platforms — pipelines, models, and experiments — at Fortune-scale scope.

7+ years designing and deploying production-grade analytics infrastructure as a solo practitioner. Python, SQL, Power BI, and a track record of replacing manual processes with automated systems that drive measurable business impact.

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Mountain View, CA
Open to Analytics Engineer · Data Scientist · Data Engineer roles
Impact SnapshotSelected
$3M+

saved through predictive targeting models

5%

YoY client growth — first gain in 8 years

5,000+

offices powered by real-time dashboards

~$2M

saved via automated franchise fraud detection pipeline

0.7%

YoY retention lift — reversed multi-year decline

15%

campaign performance improvement in 6 months

End-to-end practitioner — from data ingestion to executive decision support.

What I Build

End-to-End Data Infrastructure & Intelligence

Data Pipelines

End-to-end ETL systems from API ingestion to serving layer. Built for reliability, incremental refresh, and schema evolution.

PythonSQLETLAPI IntegrationPower Automate

ML Models

Predictive modeling for CLV, churn, segmentation, and NLP. Deployed in production with measurable business outcomes.

PythonScikit-learnCatBoostStatistical Modeling

Experimentation

A/B test design, two-proportion z-tests, and significance frameworks embedded directly into dashboards for self-serve readouts.

A/B TestingStatistical InferencePower BIDAX

Analytics Platforms

Self-serve BI and KPI infrastructure at scale — from data model to executive dashboard to automated alerting.

Power BISQLData ModelingDashboard Design

Professional Experience

2018 — Present

Jackson Hewitt Tax Services

Sr. Analytics Manager, Marketing Analytics

2025 — Present (with prior analytics roles since 2020)
  • Built and deployed CLV & churn models (CatBoost, Python, SQL) saving $3M+ through optimized customer targeting.
  • Led retention and promo strategy that reversed multi-year declines, achieving 0.7% YoY lift.
  • Pioneered credit bureau prospecting audiences—driving first YoY client growth in 8 years.
  • Designed A/B testing framework improving campaign performance by 15% in six months.
  • Built franchise audit tool integrating IRS ERO data with internal records via Placekey and Google Locations APIs to detect fraudulent franchises, saving ~$2M through early identification.

Deloitte & Touche LLP

Data Analyst / Ops & Risk Analytics Consultant

2019 — 2020
  • Built SpaCy NLP model to extract compliance attributes, reducing manual review by 25%.
  • Led data acquisition and mining for Fortune 500 vendor compliance assessments.
  • Partnered with Fortune 50 regulatory teams on high-risk compliance reporting.

Regeneron Pharmaceuticals

Healthcare Data Analytics Intern

2018
  • Supported AWS Redshift migration and executed ETL pipelines for healthcare data migration, enabling scalable analytics access across systems.

Key Projects & Achievements

Nationwide KPI Dashboard System

Power BI

Real-time decision-making dashboards serving local and executive levels across the organization.

Customer Segmentation Engine

Factor Analysis

Data-driven segmentation shaping national marketing strategy and channel mix optimization.

CRM Automation Framework

Eloqua + Twilio

End-to-end campaign execution across email and SMS with built-in performance tracking.

Currently exploring Analytics Engineer and Data Scientist roles at tech-forward companies.

Open to conversations about data infrastructure, experimentation platforms, and marketing analytics. Based in Mountain View, CA.

Email meDownload resumeLinkedInGitHub

Projects

Personal Projects

Side Projects

Reward Maximizer

Pending Chrome Web Store Review

Chrome extension aggregating credit card reward offers from 8+ bank portals to help users maximize cashback and points.

  • Covers Amex, Chase, Citi, Capital One, Discover, BofA, US Bank, Rakuten
  • Merchant banner alerts, point value calculations, reward stacking
  • CSV/JSON export, planned affiliate monetization + premium subscription
JavaScriptChrome Extension APIsDOM Scraping
View on GitHub

Menuly

Live

Full-stack meal planning app with AI recipe generation, smart weekly rotation, and automated grocery lists.

  • Recipe library with URL scraping, AI generation, and USDA nutrition data
  • Rotation algorithm scoring on recency, cuisine diversity, and protein variety
  • Auto-consolidated grocery lists with Apple Reminders sync
  • Real-time household collaboration via Supabase
Next.jsTypeScriptSupabaseTailwind CSSOpenAI API
View on GitHub

Technical Skills & Tools

Languages & Data Science

PythonSQLRSASDAXM (Power Query)

ML & Modeling

Scikit-learnCatBoostPandasNLPPredictive ModelingCustomer SegmentationStatistical ModelingA/B Testing

Visualization & BI

Power BITableauQlikSenseExcel (Advanced)

Cloud & Data Platforms

AWS (Cloud Practitioner)RedshiftETL Pipelines

Marketing & CRM

EloquaTwilioCampaign AnalyticsAudience Development

Engineering & Tools

GitDockerSeleniumJavaScriptChrome Extension APIs

Workflow & Orchestration

Power AutomateAirflow (conceptual)dbt (in progress)