Data Analytics · Marketing Analytics · Strategy · Finance

Akshay Gupta

Data Analytics Consultant & Marketing Analytics Professional who ships decisions, not decks.

7+ years as a data analytics consultant specializing in marketing analytics, customer segmentation, and predictive modeling. Expert in Python, SQL, Power BI, and A/B testing. I build production-ready models, dashboards, and experimentation frameworks that drive measurable business impact.

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Mountain View, CA
Open to senior data & analytics roles
Impact SnapshotSelected
$3M+

saved through predictive targeting models

5%

YoY client growth — first gain in 8 years

5,000+

offices powered by real-time dashboards

Operator with equal weight on business rationale and build speed.

Focus Areas

Data Analytics Consulting Expertise and Outcomes

Strategy & Finance

  • Decision models that tie to P&L and risk tolerance.
  • Clear narratives for execs: ROI, guardrails, next bets.

Marketing & Growth

  • Acquisition, retention, and lifecycle playbooks backed by data.
  • Experimentation habits: test design, readouts, and rollouts.

Data & Delivery

  • Python, SQL, Power BI/Tableau; shipping dashboards people use.
  • End-to-end: sourcing, modeling, automation, and monitoring.

Professional Experience

2018 — Present

Jackson Hewitt Tax Services

Sr. Analytics Manager, Marketing Analytics

2025 — Present (with prior analytics roles since 2020)
  • Led retention and promo strategy that reversed multi-year declines, achieving 0.7% YoY lift.
  • Pioneered credit bureau prospecting audiences—driving first YoY client growth in 8 years.
  • Built and deployed CLV & churn models (CatBoost, Python, SQL) for optimized customer targeting.
  • Designed A/B testing framework improving campaign performance by 15% in six months.

Deloitte & Touche LLP

Data Analyst / Ops & Risk Analytics Consultant

2019 — 2020
  • Built SpaCy NLP model to extract compliance attributes, reducing manual review by 25%.
  • Led data acquisition and mining for Fortune 500 vendor compliance assessments.
  • Partnered with Fortune 50 regulatory teams on high-risk compliance reporting.

Regeneron Pharmaceuticals

Healthcare Data Analytics Intern

2018
  • Supported AWS RedShift migration enabling scalable data access for analytics teams.
  • Executed ETL pipelines to clean and transfer health data; presented updates to CIO.

Key Projects & Achievements

Nationwide KPI Dashboard System

Power BI

Real-time decision-making dashboards serving local and executive levels across the organization.

Customer Segmentation Engine

Factor Analysis

Data-driven segmentation shaping national marketing strategy and channel mix optimization.

CRM Automation Framework

Eloqua + Twilio

End-to-end campaign execution across email and SMS with built-in performance tracking.

Technical Skills & Tools

Python (Pandas, scikit-learn, CatBoost)
SQL
Power BI & Tableau
A/B testing & Experimentation
NLP (SpaCy)
AWS & Redshift
Eloqua & Twilio
Excel (advanced)
ETL pipelines

Let's solve the next decision

I enjoy partnering with leaders to link strategy, finance, and marketing to the data stack that powers them.

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